Philosophy
For me, golf is primarily about having fun—engaging in a sport amidst nature and finding the necessary balance it provides.
To achieve this, you need the right equipment. Clubs that feel comfortable in your hands, are visually appealing, and provide optimal feedback at impact enhance a golfer’s confidence.
I collaborate with brands that focus entirely on the individual customization of golf clubs. Without proper fitting, it is nearly impossible for an amateur to find the ideal shaft-head combination. Movement and materials are too complex for a club to be sold without professional analysis.
I source clubheads directly from manufacturers, bypassing expensive middlemen, allowing me to remain independent in my product recommendations and offer fair advice. I stock only individual components (heads, shafts, grips) to assemble them in the best possible combination, ensuring full control over the building process. This allows me to offer custom-made golf clubs at competitive prices, which, unlike standard clubs available in stores, are handcrafted in my in-house workshop.
The product lifecycle is a key consideration for me. Standard manufacturers often introduce new products every 6 to 12 months. I work with manufacturers that offer multi-year models (often with a lifecycle of 5 to 6 years). Innovations are only introduced when they provide real added value for the golfer (e.g., feel, comfort, distance, forgiving construction, etc.). These products are not "clones" or "no-names." In major golf markets like the USA and Asia, these manufacturers have enjoyed an excellent reputation for years. Their products are distributed through fitters who often must undergo certification and are therefore not available in regular golf shops.
These products are sure to bring you greater joy and enjoyment in your game.